Graduate Certificate in Business Analytics
Griffith University
Tipo de institución: Universidad/Institución de Educación Superior
Nivel: Postgrado
CRICOS: 00233E
Digital technologies are an integral and growing component for competitive advantage and effective business operations in the global marketplace. Managers and analysts require the skills and knowledge to leverage a professional profile in the increasingly pervasive digital economy. The era of digital business puts much greater emphasis on data-orientated tasks that enable business to measure, track and analyse business outcome in real time to support evidence-based decision making. These tasks feature data collection, some empirical data analysis and some strategic thought about the implications for business outcomes. There is a growing demand for skills that enable Business workers to harvest, analyse and develop strategic and timely Business insight from data trends. Many Businesses and public agencies are struggling with developing actionable Business intelligence based on the data available to them. Google nowadays processes over 40,000 search queries every second on average which means over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. The next question is: what to do with this data? A knowledge of business analytics bridges the gap between data specialists and decision makers. It offers students a unique opportunity to place themselves at the forefront of the business decision-making process as they acquire a 'common language' understandable by both data scientists and business management. Through this program, students will develop solid intelligence in data usage, quantitative methods, business & management analytics. Through this program, students will develop solid intelligence in data usage, quantitative methods, business & management analytics. The key objectives are for students to: Acquire the ability to make sense of business data, small and large, and make effective business management decisions. Identify data sources, visualise their applications to generate appropriate data management strategies, and spot data trends through state-of-the-art analytical tools. Forecast and Perform predictions on data sets using an industry standard software tool set. Gain the skills and knowledge needed to support digital business activities in an international environment.
